Colour and nanokeratin
Specialist
Hair Salon
IN SW18
Welcome to our warm and welcoming boutique hair salon located in Earlsfield at the heart of Wandsworth, London SW18. The salon is easy to get to from nearby Clapham, Southfields and Wimbledon.
Our stylists specialise in colour, precision cutting and the pioneering nanokeratin smoothing and straightening system. We work with all Afro, European and Asian hair types and have the technical ability to create the look you desire.
Think of our salon as your home from home. A calm and tranquil place to sit back, relax and enjoy the ultimate sustainable hair care experience. So come and join our family. We can’t wait to meet you!
nanokeratin system
The nanokeratin smoothing and straightening system is suitable for all hair types and uses completely natural and ecologically-certified ingredients infused with amino acids, collagen, silk and a series of hand-selected vitamins and essential oils.
Book your complimentary consultation and we’ll help you choose the most suitable smoothing system for your hair type.
OUR NANOKERATIN SERVICE
- nanoSmooth Pure Express
A soft smoothing for manageability, smoothness and control
- nanoSmooth Pure Complete Smoothing
The complete smoothing and straightening experience
- nanokeratin Refortify
Powerful smoothing and straightening for very curly and Afro Caribbean hair
Eco-Friendly
sustainable hairdressing
We believe hairdressing practices should be safe, environmentally friendly and sustainable. Cognito Hair is an ethically conscious, carbon neutral, certified sustainable salon. As a member of the Green Salon Collective we embrace waste, educate clients, and encourage others to adopt more sustainable practices. When you become our client, you’re making a pledge to be kinder to our planet.
Keune is a sustainable haircare brand whose values are closely aligned to our own. We’ve chosen Keune products for our salon as they’re organically certified, suitable for vegans and specially formulated to continuously improve the health of all hair types. Keune never test on animals and manufacture products in a carbon neutral factory. Their by-products can be safely disposed of down the drain. We’ll even refill or recycle your empty bottles at the salon!
Online Shop coming soon
In the meantime you can purchase your favourite products from us here:
So Pure Moisturizing Treatment
So Pure Moisturizing Conditioner
So Pure Moisturizing Shampoo
So Pure Colour Care Conditioner
So Pure Colour Care Shampoo
So Pure Moroccan Argan Oil
So Pure Energizing Shampoo
So Pure Moisturizing Treatment
So Pure Moisturizing Conditioner
So Pure Moisturizing Shampoo
So Pure Colour Care Conditioner
So Pure Colour Care Shampoo
So Pure Moroccan Argan Oil
So Pure Energizing Shampoo
MEET OUR
stylists
We currently have two hair stylists based in our Earlsfield salon.
Shareefa Jennings
Shareefa is our Senior Stylist with more than 23 years’ hairdressing experience, from Vidal Sassoons at St Paul’s and Bayswater Academy to founding Cognito Hair. Her specialisms are Afro and European hair, cutting, colouring and the nanokeratin Smoothing System.
Anu Ikutiyinu
Anu is our Trainee Assistant Stylist, currently studying for her Level 3 qualification in hairdressing at Hammersmith College – and loving every minute of it. She enjoys learning about colour and the Nanokeratin system, applying treatments, tints and toners.
What our
Clients say
We believe reviews give you a real insight into how we look after all our clients, and here are just a few of the latest reviews:
I had a great experiencie! Anu carefully heard how I wanted my hair, and she did an amazing job! I will definitely come back for another hair cut. Highly recommend Anu.
Miss M.
This is my second time going to Cognito Hair hair salon, and I am extremely happy with my experience. As usual, Shareefa is knowledgeable in everything that she does, and you can tell that she knows what is best for her clients. I commend Shareefa for her knowledge and her expertise in looking after mixed-race hair! I got the Nano-Keratine treatment done to enable my curls to loosen when leaving my hair curly but also for manageability. I had gotten this same treatment done a few years ago, but I didn't remember the quality being this good! I would recommend getting this Keratin treatment done for manageability, as the outcome will leave you speechless. I am thankful for having a stylist like Shareefa, who knows how to look after any type of hair and makes me feel confident in my hair growth (which I have already noticed since my first appointment). Thank you Shareefa for the advice you give and I can't wait to continue my hair journey with you!If you are looking for a hair salon that looks after its clients and are knowledgeable in what they do, Cognito Hair is the right fit for you.
Maya P.
I have been going to Shareefa for 10 months now and she has transformed my hair from dark box dye red to a lovely golden caramel colour which is exactly what I wanted. I have never been more confident and happy with my hair! Shareefa is the only person I will trust with my hair now
Victoria H.
Time with Shareefa is always well-spent 😊 She is so kind, warm, friendly and professional. I love the way she continually explains exactly what she is doing to my hair. The cut and colour are great and I’ve already had compliments. Thank you!
Gail H.
I had the best time and it’s been a while I can say that about a hair salon. Shareefa was so knowledgeable and checking with me what I wanted to achieve. I am so please with my new haircut and can’t wait to come back!
Virginie B.
Anu was excellent and gave me such a fantastic haircut. She listens and executes thoughtfully. She gave me one of the best blowouts of my life! Can’t wait to see her again.
Abigail B.
Shareefa took her time with my haircut. She listened to how I wanted it. She understood my hair type and made me feel relaxed throughout the haircut. I am so please with the cut and will definitely be coming back. Thank you so much 😊
Jayna M.
Anu made me feel welcome and I loved my hair afterwards. Anu also gave me advice on retaining my length, which I’m grateful for! I will be definitely becoming back to Cognito hair.
moriah I.
***07/09/2023 - Updating my review because I’ve just been to see the lovely ladies at Cognito Hair again 😊Another absolutely wonderful experience with Shareefa and Annu again!If you are wondering where to go in Earlsfield for the best hair experience, you MUST visit Cognito Hair!!! 😊Annu again looked after me wonderfully, and Shareefa trimmed my new short hair so well I feel like a million dollars again! 😍The hair cut she has given me has helped my confidence no end, and Shareefa was so right that you go on a hair journey with Cognito as I feel amazing!!Thank you again ladies, I’m absolutely gutted I am moving away from you just after I’d found you only 6 months ago!Please keep doing the beautiful work you do, as you help people to realise their inner beauty and potential 🥰Love & Hugs, Jeannie 🤗💓(PS: keep an eye out tomorrow (Fri 08/09/2023) for something from the postie 😉) xxxxxxxxx—————————————————————-Shareefa was as welcoming and warm as ever, making me right at home and Annu was also as welcoming, asking me if I’d like a drink with I waited.I was also very nervous as I was going to have a drastically short new hair cut - and I couldn’t be happier with what Shareefa has done for me!! It is liberating and so easy to manage and I’ve had so many compliments already and I only had it done a day ago! 😄Thank you so much Shareefa and Annu for your, as always, warm and welcoming manner, for putting me at ease and making rhe whole experience an absolute joy 🥰Jeannie xx
Rowan M.
Shareefa was very lovely and reassuring. She made me feel confident about my hair journey and was very helpful in helping me pick the correct hair products for my hair. Shareefa is notably knowledgeable when it comes to understanding hair and tailoring advice suited to the hair type of the person. I can’t wait to see the progress of my hair journey!
Maya P.
Great haircut as always! Lovely head massage during the hair washing process. Would definitely recommend Cognito to all my curly haired friends (and other hair types too!).Update: Amazing hair advise and suggestions! Shareefa really gave me something that feels so new and exciting. Love it!
Steph M.
I’ve just had another wonderful appointment with Shareefa. I cherish my bimonthly appointments with her and her talent for hair is second to none!
Hayley S.
Any is a fantastic hairdresser. She made the experience of being in the salon for the first time very enjoyable. She was attentive and made me feel comfortable that she was confident in the process of coloring & cutting my hair. Thank you so much. So happy with the cut and colour! A great salon experience.
Natasha O.
A very welcoming place. Shareefa is very professional, a warm and reassuring person. We love the fact she cares about the environment and its impact in our lives and uses good quality products to make our hair beautiful. The disposable items are biodegradable. Earlsfield community is richer by having Cognito as part of it. We totally recommend Cognito.
Arianna P.
I love this salon. It has a relaxed, friendly atmosphere. Anu coloured my hair and I’m so pleased with it. Thank you and see you again!
Amy
A wonderful hair appointment yet again! Shareefa is the best, loved my blow dry and cut today 🙂
Sade K.
Great haircut and a lovely experience. They even looking after my son and gave him a hot chocolate! Always appreciate Shareefa’s amazing advice too - both hair care & styling ☺️
Milly L.
Kalei S.
A lovely salon with a friendly atmosphere!
Luke N.
Shareefa and her team are brilliant. My hair has never been healthier. I’ve never been to a hair salon where they’ve been so knowledgeable about curly hair and hair health. I had the perfect hair colour for my wedding and the experience is so personal. Thank you!
Elspeth T.
Davide really listened to what I wanted, was very patient and I am really pleased with the haircut he created!Thanks a lot Davide! It was a pleasure to leave my hair to you and to enjoy this great result!
alex the B.
I love this place. It is hard for me to find a hairdresser who can do my daughter's mix afro hair. They are always doing a great job and we love it . I definitely recommend 👍
Magaly J.
Shareefa is always so lovely - have got to know her over time and we talk about all kinds of things including our Christian faith. Sustainability and other topics. Always look forward to and enjoy my appointments.
Joanne W.
My daughter and I visited Cognito after not having our hair cut for a while. Shareefa was amazing at looking after us, making us feel welcome and really took the time to talk to us about what we wanted, our hair types and styles. My daughter especially was super pleased to have someone who understood her curly hair and was able to offer advice on looking after it. We were really happy with our new styles and would 100% recommend Cognito and Shareefa - totally fab! And love that this is such an environmentally concerned business, especially the fact you can get refills on products, we need more businesses like this!Thank you!
Meg F.
Sarah K.
Excellent service and advice on my curly hair.
Bukola A.
Coming up to a year reading there reviews then going, you won’t regret best decision I made. Would highly recommend 💜
Nykeyta G.
Thank you so much for helping me achieve the colour I have always wanted! I love that you took lots of time to show and explain to me my options.
Chanelle M.
Andrea M.
I have been going to Cognito for about a year and I absolutely love this place! It treats my Afro natural hair with everything I need and Shareefa (hairstylist) is the sweetest.If you’ve got natural hair and are looking to boost your hair health, I’d strongly recommend Cognito.I do wish the salon offered more Afro styles.
Yolanda M.
Bruce & S.
Just had a really great haircut! Shareefa was really experienced and lovely. Love the end result, and a supporting a local business. Very good value too.Thanks 😊
Rachel A.
Shareefa is brilliant and I always have a great time at the salon. The atmosphere is serene, with lovely music, impeccably clean, and my hair always looks gorgeous when I leave!
Nina R.
Becky I.
Always a wonderful experience and service. Cannot recommend Shareefa highly enough. She has saved my hair post the birth of my son. And is the loveliest person, always going above and beyond.
Rebecca K.
Always a pleasant experience with Shareefa and the team. The service and environment is welcoming and relaxing. I had a well overdue NanoKeratin Refortify treatment on my afro hair and I feel and look like a new woman! Thanks again for your labors and care.x
Latoya J.
Wonderful, relaxed visit to this hair salon. Worked out exactly what I needed and gave lots of great advice. Thank you so much. Love my new haircut
Katherine H.
Shareefa is amazing! Extremely friendly, extremely professional, extremely clean salon, extremely meticulous and pays attention to every details when doing my hair.I have been going to many salons for years to get keratin treatment. The nano keratin that Shareefa did was beyond my expectations! I love my hair I love this place. I would 10000% recommend the treatment and the Salon worth it. Also The salon is super clean 10/10 in cleanliness and service. The best ever salon I been too I’ll be coming again and again!
Shaza M.
I highly recommend Cognito and Shareefa. I have been going here for a number of years now and have always been a fantastic experience. Shareefa has been advising me on some hair concerns I had and she had been able to recommend me some options to consider which has helped me a lot. It’s always wonderful to have a good chat as well as having a haircut. I came home energised and very happy with my new hair style. Thank you so much
Heni G.
Shareefa has been incredibly friendly, quick and professional. It was a pleasure talking to her, too! I'll definitely come back.
Michael F.
Saskia van de Wetering de R.
Fab, really lovely experience and v happy with my hair! Would recommend 😊
Ellie D.
Beautiful bespoke relaxed service. Shareefa provided a comfortable atmosphere and personal service to me and my hair needs. Every step take was fully explained and all questions welcomed and answered with knowledge and experience. Beautiful finished result and I felt like a new person upon leaving the salon. I'm looking forward to my next treatment and positive with my knowledge to maintain my hair at home until the next appointment.
Queen H.
I've been going to Cognito for near enough two years now for gents cuts and other treatments suitable for a guy with slightly longer hair. I first arrived after having had my hair butchered by a series of different barbers located on Garratt Lane. I have a wonderful experience every time, and always leave feeling amazing with a smile on my face. Their friendly and professional approach, no rush services, wonderful customer care and thoughtful conversations have genuinely left a lasting impression on me. The value for money is exceptional and I have nothing but the highest of praise for Shareefa. Very highly recommended.
Mark L.
Shareefa was amazing, I have been there yesterday for a Nanokeratin treatment to straighten and smooth my hair and I am shocked of how good and healthy my hair looks.I sometimes stop in front of the mirror and admire it.I also got a lot of advice on how to maintain it.Thank you very much for your help and hard work !
Diana
I have natural 4c afro hair and I visited Cognito for a cut and blow dry. Sharifa provided great and friendly service, lots of helpful hair (and life) advice and most importantly - gave my hair new life with an amazing cut and style.I definitely won't wait so long again to get my hair cut and styled - thanks Sharifa!
Lisa G.
I have been to many hairdressers over the years and none have been as kind and as knowledgeable as Shareefa. She instantly made me feel comfortable and answered any questions I had with ease. I love the results of my nanokeratin treatment and the wonderful haircut she has given me. I will definitely be visiting again in future!
Mel K.
Fantastic service, care and attention to your needs. A really good cut. Lots of advice and recommendations given on: styling, hair care, products, scalp condition and care. Do so much more for your money than a cheapo barbers cut. Organic, plant based products available. Eco friendly, bio degradable towels used. Offers, loyalty rewards, rebooking rewards etc.
Oliver V.
Daniela S.
I enjoyed getting my keratin treatment, blowdry, and cut at Cognito Hair.Shareefa is a gifted hairstylist! Shareefa took the time to understand my hair type and texture (v frizzy, curly afro hair) and showed genuine interest in my hair journey.She was very professional, kept me informed throughout the process, and created a custom treatment tailored specifically for my hair type! I left the salon with silky smooth, healthy, and soft-to-touch hair! I honestly can not stop admiring my hair in the mirror; my hair has never looked this good! Gone are the days when I used to dread washing my hair, only for it to get knotty, frizzy, and dull! Thank you for the exceptional service and the aftercare products (I can't wait to try them)!
Sal G
Needed a haircut and conditioning treatment. Spent more than I was going to but so glad I did my hair feels amazing! Staff are so lovely and decor is gorgeous- this was my review from 3 ago and nothing has changed. Shareefa is just gorgeous and I really look forward to my hair appointments!!! I sometimes feel like she crawls into my head that how well she nails my ideas of what I want. Highly, highly recommend!!!!
Sara H.
I Googled local curly hair specialists and found the reviews for Cognito and based on these I booked with Shareefa. I'm so glad I did! She was lovely, asked me questions and gave me such good advice about how to manage my wavy hair. I'm so pleased with how my hair turned out. Definitely recommend!
Jackie B.
I’ve been going to DC Han since 2013 when I was 15years old to get the yuko Japanese hair straightening treatment. I couldn’t recommend him enough. I’ve naturally got extremely thick curly, frizzy Afro hair and he makes my hair so smooth and straight. I love how he understands my hair type and texture. He’s the best!!
Tahira W.
Ikutiyinu A.
Shareefa was very welcoming and also very knowledgeable. I would definitely be going again. I would recommend anybody with curly hair to go there.
Kerry M.
I love visiting Shareefa! This has been my third nano keratin treatment with her and every time I’ve been so happy with the results. She absolutely transforms my hair so that it is manageable both curly and straight, my hair feels soft and healthy and I’m also very happy with the style. Thank you!
Marsha J.
Hannah
Very friendly and professional, gave me lots of tips about haircare.
Pauline K.
Super knowledgeable, friendly and all-round lovely. Really enjoyed my appointment and the great results! My stylist really took the time to understand my hair, the products I use at home, and make good recommendations.
Tanya H.
Heather S.
Friendly and professional. She nailed what I wanted to achieve with my hair! Very happy:)
Roberta S.
Amelia R.
Exceptional!! My experience from start to finish was so personalised. I have never before experienced a bespoke service, it’s totally unique. Shareefa spent time discussing colour and cut options, her knowledge is second to none! Her creative flair is expressed through her work. The result is outstanding!!!
sukhbinder S.
Cognito in Earlsfield is an Amazing place, lovely warm and genuine ladies, and I always leave with my hair looking absolutely beautiful.Laurence
Laurence C.
Excellent experience - Shareefa was so genuine and used her knowledge to give me a brilliant cut and help with advice on managing my hair.
Millie W.
Listened to my anxieties and applied what I needed thankyou ! . Nice and cool with aircon lovely and clean
sally J.
Tash T.
I feel very lucky to have discovered Cognito. Such a friendly professional salon. Shareefa expertly assessed my hair and her colour and cut suggestions have meant I’ve had the best result in hair colouring and styling ever, suited to my skin tone. Will be a regular client going forward.
Lowrie H.
Sheraya I.
Ernesta B.
Riah M.
Tara
Shareefa is the best! I visited her lovely salon for the first time today and had such a positive experience. Nice, relaxed atmosphere and Shareefa gave me the best haircut I think I've ever had. Cannot recommend enough!
Hope M.
joanna W.
Beautiful Salon, lovely products and a very caring team! would recommend Cognito to everybody - Shareefa really knows her stuff!
Charlotte B.
Bella was excellent today! It was clear that she was passionate about her job in the way she styled my hair after it had been cut, listening to my likes and working above what she needed to do. She was very attentive making sure I was comfortable and happy with every stage.Also one of the best head massages I’ve had!
Gemma C.
I had my hair cut by Shareefa. I have struggled to find a salon previously where I have been 100% happy with a cut, but I couldn't be happier with the result today. Honestly can't recommend this Salon and Shareefa enough. I have just booked my next appointment for a few months time.
Amy K.
I just did a cut and blow dry. Bella is very nice and professional she offered me advise on the new cut and did a really nice blow dry with curls in the end.Thanks
Elsa LE B.
Great experience! Really nice haircut and super attentive to what I was looking for. Hair feels great too 🙂 would recommend!
Naomi Z.
Such a lovely experience and a fantastic cut and colour. Shareefa was so professional and brilliant and understanding what I wanted when I wasn’t really sure myself! She gave excellent advice and I absolutely love my cut and colour. I will definitely be returning!
Charlotte N.
Luxe products and very clean and professional salon. Lucky to have as my local hairdresser. I walked out very happy with my cut and blow dry.
Cristina M.
Welcoming, professional.This was my first appointment with Cognito, so Bella was not familiar with my hair.I felt that she respected my hair as it was presented and cut it to enhance it, rather than impose a different style.The products also make my hair feel gorgeous!!
Crystal B.
Becky S.
Marta Pique B.
Having tried quite a few of the numerous salons on Garratt Lane am just so happy that Cognito has arrived! Amazing cut and colour for me plus a free cut for my little one. The ladies are lovely and incredibly knowledgeable - I won't be going anywhere else. Would recommend to everyone.
Alana B.
Always such a wonderful experience going to this salon... friendly, competent, professional, sustainable with beautiful & relaxing decor. What more could you ask for? The first salon that ever cared about my hair goals. I have the NanoPure smoother & a cut typically & has really made a huge difference to my hair - easier to manage, nice & long & healthy now with no frizz. Well done to the whole team.
Nicole R.
Had a lovely experience at Cognito today. The customer service was great and the salon was clean and felt very safe and covid secure.The online booking form is very easy to use and the products used are high end and eco friendly. Great experience.
Clementine
Bella was very friendly and professional. Definitely recommend! Also so great to see that they're both eco and vegan friendly!
Natasha W.
The first hair salon that feels like you have enter home!! And you leave replenish, confident and fully empower In managing your hair.
verania P.
Paula C.
Had my first cut and colour with Bella today and I’m really pleased with the results, plus the excellent blow dry! Enjoyed my time in the lovely salon and will be very happy to return 🙂
Kate S.
Laura O
Jeni A.
Cognito are hands down the best hairdressers that I have been to. Attentive, reliable and worth travelling 50 miles to get to! 😀
SuK1tPhD
Lovely staff! Great haircut 😊
liv C.
Shareefa was fantastic and lovely. A lovely place, fantastic knowledge on hair and treatment specifics to individual hair types, I felt in such good hands. So pleased about this recommendation. Thank you
rula W.
jasmin L.
Claire S.
First visit to Cognito and couldn’t be more pleased.Such a relaxing, warm environment with lovely drinks menu and tablet to hand to entertain you during your visit.Shareefa is a very experienced stylist, she understood what I was looking for and talked me through everything that she was doing which I really appreciated.Have already booked my return visit!
Belinda B.
Great and knowledgable hairdresser and so lovely. 5 star experience!
Tosin A.
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