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Colour and nanokeratin

Specialist
Hair Salon

IN SW18

Welcome to our warm and welcoming boutique hair salon located in Earlsfield at the heart of Wandsworth, London SW18. The salon is easy to get to from nearby Clapham, Southfields and Wimbledon.

Our stylists specialise in colour, precision cutting and the pioneering nanokeratin smoothing and straightening system. We work with all Afro, European and Asian hair types and have the technical ability to create the look you desire.

Think of our salon as your home from home. A calm and tranquil place to sit back, relax and enjoy the ultimate sustainable hair care experience. So come and join our family. We can’t wait to meet you!

Cognito Hair use the Nanokeratin System
Nanokeratin system treatments

nanokeratin system

The nanokeratin smoothing and straightening system is suitable for all hair types and uses completely natural and ecologically-certified ingredients infused with amino acids, collagen, silk and a series of hand-selected vitamins and essential oils.

Book a consultation and we’ll help you choose the most suitable smoothing system for your hair type.

OUR NANOKERATIN SERVICE

A soft smoothing for manageability, smoothness and control

The complete smoothing and straightening experience

Powerful smoothing and straightening for very curly and Afro Caribbean hair

Green Salon Collective white logo

Eco-Friendly

sustainable hairdressing

We believe hairdressing practices should be safe, environmentally friendly and sustainable. Cognito Hair is an ethically conscious, carbon neutral, certified sustainable salon. As a member of the Green Salon Collective we embrace waste, educate clients, and encourage others to adopt more sustainable practices. When you become our client, you’re making a pledge to be kinder to our planet.

Cognito Hair use Keune Products

Keune is a sustainable haircare brand whose values are closely aligned to our own. We’ve chosen Keune products for our salon as they’re organically certified, suitable for vegans and specially formulated to continuously improve the health of all hair types. Keune never test on animals and manufacture products in a carbon neutral factory. Their by-products can be safely disposed of down the drain. We’ll even refill or recycle your empty bottles at the salon!

Purchase your favourite products here

Keune So Pure Restore Mask

Keune So Pure Restore Mask

Keune So Pure Refillable Bottle 1000ml

Keune So Pure Refillable Bottle 1000ml

Keune So Pure Refillable Bottle 400ml

Keune So Pure Refillable Bottle 400ml

Keune So Pure Polish Mask

Keune So Pure Polish Mask

Keune So Pure Bundle Restore Shampoo 400ml

Keune So Pure Bundle Restore Shampoo

Keune So Pure Bundle Restore Conditioner 400ml

Keune So Pure Bundle Restore Conditioner

Keune So Pure Bundle Polish Shampoo 400ml

Keune So Pure Bundle Polish Shampoo

Keune So Pure Bundle Polish Conditioner 400ml

Keune So Pure Bundle Polish Conditioner

Keune So Pure Bundle Cool Shampoo 400ml

Keune So Pure Bundle Cool Shampoo

Keune So Pure Bundle Cool Conditioner 400ml

Keune So Pure Bundle Cool Conditioner

Keune So Pure Restore Mask

Keune So Pure Restore Mask

Keune So Pure Refillable Bottle 1000ml

Keune So Pure Refillable Bottle 1000ml

Keune So Pure Refillable Bottle 400ml

Keune So Pure Refillable Bottle 400ml

Keune So Pure Polish Mask

Keune So Pure Polish Mask

Keune So Pure Bundle Restore Shampoo 400ml

Keune So Pure Bundle Restore Shampoo

Keune So Pure Bundle Restore Conditioner 400ml

Keune So Pure Bundle Restore Conditioner

Keune So Pure Bundle Polish Shampoo 400ml

Keune So Pure Bundle Polish Shampoo

Keune So Pure Bundle Polish Conditioner 400ml

Keune So Pure Bundle Polish Conditioner

Keune So Pure Bundle Cool Shampoo 400ml

Keune So Pure Bundle Cool Shampoo

Keune So Pure Bundle Cool Conditioner 400ml

Keune So Pure Bundle Cool Conditioner

MEET OUR

stylists

We currently have two hair stylists based in our Earlsfield salon.

Shareefa Jennings

Shareefa is our Style Director with more than 24 years of hairdressing experience, from training at Vidal Sassoon in St Paul’s and Bayswater Academy to founding Cognito Hair. Her specialisms are Afro and European hair, cutting, colouring and the Nanokeratin Smoothing System. Her passion for education and continued professional development enables her to give highly informative services.

Anu Ikutiyinu

Anu, our skilled Graduate Stylist, has held a Level 3 qualification in hairdressing from Hammersmith College since June 2023. With nearly 5 years of experience, she has honed her skills in various areas. Her expertise in the Nanokeratin system, and applying treatments, tints, and toners is a testament to her commitment to excellence.

Meet our Stylists at Cognito Hair

What our

Clients say

We believe reviews give you a real insight into how we look after all our clients, and here are just a few of the latest reviews:

We were seen by Anu to have the Nanokeratin Refortify system done. She was brilliant. Nice and professional. Everything went smoothly, not only the hair 🙂 After the treatment, she explained in detail the aftercare routine. Great results, great service.
Heisenberg
Heisenberg
This was my first visit to Cognito this afternoon after a recommendation from my daughter. Shareefa highlighted my hair and I am delighted with it and Anu gave me a great cut and blow dry. Thank you! I now feel human again!
Sheena P.
Sheena P.
Great hairdresser, very pleasant environment and extremely welcoming !
Annie F.
Annie F.
Betty B.
Betty B.
Idil P.
Idil P.
Anu was excellent. Welcoming, knowledgable and really helpful, I’ll be back!
Jess M.
Jess M.
I love my new haircut thank you very much.
Kati C.
Kati C.
WOW is all I can say. After 7 years of long light hair with Shareefa and being terrified of change, we finally bit the bullet and went short and dark and I am OBSESSED. Better than I expected, I love it - thanks so much Shareefa!
suzie A.
suzie A.
My second visit to Cognito hair and this time for a colour treatment. Shareefa was knowledgeable and answered any questions I had before starting the treatment. Throughout I felt comfortable and was beyond thrilled with the final result! Am actually looking forward to my next visit . Highly recommended or as Bethanny Frankel says ... 'Don't walk .. RUN'
Rose L.
Rose L.
As per usual Shareefa did a perfect cut & blow dry on my hair, so professional & charming.
Pauline K.
Pauline K.
Akua
Akua
Nicole R.
Nicole R.
Teresa W.
Teresa W.
Couldn’t recommend Cognito hair more! Shareefa is so friendly and talented! I’m so happy with my hair
Hannah L.
Hannah L.
Johanna J.
Johanna J.
Anu is a friendly and helpfully, informative hairdresser.She listened to what I said, and I got exactly what I had asked for and wanted.I enjoyed the time at this Salon and I am happy to recommend it 😊!
Anna O.
Anna O.
Shareefa is amazing! Extremely friendly, extremely professional, extremely clean salon, extremely meticulous and pays attention to every details when doing my hair.I have been going to many salons for years to get keratin treatment. The nano keratin that Shareefa did was beyond my expectations! I love my hair I love this place. I would 10000% recommend the treatment and the Salon worth it. Also The salon is super clean 10/10 in cleanliness and service. The best ever salon I been too I’ll be coming again and again!
Shaza M.
Shaza M.
Great hairstylist . I had Anu at Cognito and it was my first time at this salon after my old hairdresser of 11 years had retired to the country ( Oxfordshire ) so one is often trepidatious finding a new hairdresser but Anu did a great job and I came out relaxed and happy with my hair .
Louise E.
Louise E.
Shareefa was very welcoming and took the time to understand what I wanted to achieve from my appointment. She was friendly, professional and cut my hair so well. Thank you so much for your time and advice. I’ll definitely be rebooking.
Hannah N.
Hannah N.
I had the best time at cognito! They are super friendly and knew exactly what I wanted and I'm in love with my new hairThey talked me through everything and made me feel so comfortable.Thank you I will definitely be back!!!
Lucinda G.
Lucinda G.
Best haircut I’ve ever had! Lovely staff too
Sarah H.
Sarah H.
Amazing, worked with me to get the cut I wanted and really put the effort in to help me. Really grateful for both the patience and the expertise they have!!
Scarlett C.
Scarlett C.
Great service from Anu. She was she was so friendly and knowledgeable. I now feel like I understand my curls more!Thanks!
Jenny W
Jenny W
Always Cognito for the best cut, colour and blow dry. Been going to Shareefa for years and will continue for the foreseeable. 100% recommend! ☺️
Grace H.
Grace H.
margherita C.
margherita C.
Loved my hair colour and hair cut. Thankyou 🙏
Urmi R.
Urmi R.
Stylist lack experience, unhelpful and dismissive
Emel S.
Emel S.
Absolutely wonderful haircut here, really friendly girls and an amazing haircut, 10/10 recommend!!
Alice R.
Alice R.
Had an absolutely lovely hair cut here with Anu.I was late due to a super busy day and she made me feel relaxed and calm by the time I went home. The salon is lovely and chilled, and doesn’t have that noisy sensory overload vibe lots of places do. Looking forward to going back for my colour. Thank you!
bethan D.
bethan D.
I picked here because of its good Google reviews and I wasn't disappointed. I had an excellent hair cut with Anu, she really listened and worked with me to give me the very best option for my hair cut (my hair was quite damaged but I didn't want to go too short). She came across really honest and down to earth and I really enjoyed my visit, will certainly be back!
B T
B T
Always nice to have Anu work on my hair and have our nice chats alongside. See you again soon
Opeyemi S.
Opeyemi S.
I have found my happy place! Shareefa was so kind, attentive and compassionate. I love my hair transformation and am truly grateful 🙏 will be back soon for sure!
Charlotte S.
Charlotte S.
Shareefa and the team are very professional, knowledgeable and friendly. This is a great place to get a men’s haircut.
Tom C
Tom C
Great as always. My hair has come a long way since I first visited in Jan 2023. Great atmosphere, staff and service. 10/10! Naa×××
Nono D
Nono D
I doubt you'll find better!
Oliver V.
Oliver V.
I had the best time and it’s been a while I can say that about a hair salon. Shareefa was so knowledgeable and checking with me what I wanted to achieve. I am so please with my new haircut and can’t wait to come back!
Virginie B.
Virginie B.
Time with Shareefa is always well-spent 😊 She is so kind, warm, friendly and professional. I love the way she continually explains exactly what she is doing to my hair. The cut and colour are great and I’ve already had compliments. Thank you!
Gail H.
Gail H.
I went to see Shareefa because my hair has been changing and was out of control! She is really knowledgable and attentive. The saloon has a green ethos which is great … more should have. I left transformed. It isn’t cheap, but you get what you pay for! I’m looking forward to seeing how the Keune products work on my hair. Thanks for a great experience.
Gabrielle E.
Gabrielle E.
Thank you Anu! I am really happy with the cut and I really appreciate the extra time and effort you and Shareefa spent on the style. Happy to have found a great local salon. I will be back for sure!
Leila D.
Leila D.
I went to Cognito Hair for the first time and I am definitely going to go back!! Anu was amazing, she listened to what I wanted and gave me advice on my hair and what would suit me. I’m am really happy with the result, thank you so much!
Felicity H.
Felicity H.
Anu was very attentive, she was a pleasure to talk to and made me feel very comfortable.It was my first time in a hairdresser chaor for a long time but the experience was amazing. And showed great knowledge on my hair type and the best way to help my hair in-between hair visits.Can't wait to be back.
Gigi C
Gigi C
My favourite hair salon for 2 yearsThey know how to style the Afro-hair
Arowa O.
Arowa O.
The team are always so kind and helpful. Such excellent knowledge and always leave so happy
eleanor C.
eleanor C.
Absolutely thrilled with my first visit. Anu was so lovely and helpful. My hair looks and feels wonderful. Can’t wait to come back. Thanks Sian
Sian J.
Sian J.
Pelina K.
Pelina K.
Shareefa is fantastic. I do not live in the UK but whenever I am over I will try to schedule an appointment.
Miranda C.
Miranda C.
Shareefa has been taking care of my hair for May years now and the salon keeps improving even when you think it cannot possibly get any better. The products, the knowledge, the personal touches are always impeccable
Claudia B.
Claudia B.
I had a great experiencie! Anu carefully heard how I wanted my hair, and she did an amazing job! I will definitely come back for another hair cut. Highly recommend Anu.
Miss M.
Miss M.
This is my second time going to Cognito Hair hair salon, and I am extremely happy with my experience. As usual, Shareefa is knowledgeable in everything that she does, and you can tell that she knows what is best for her clients. I commend Shareefa for her knowledge and her expertise in looking after mixed-race hair! I got the Nano-Keratine treatment done to enable my curls to loosen when leaving my hair curly but also for manageability. I had gotten this same treatment done a few years ago, but I didn't remember the quality being this good! I would recommend getting this Keratin treatment done for manageability, as the outcome will leave you speechless. I am thankful for having a stylist like Shareefa, who knows how to look after any type of hair and makes me feel confident in my hair growth (which I have already noticed since my first appointment). Thank you Shareefa for the advice you give and I can't wait to continue my hair journey with you!If you are looking for a hair salon that looks after its clients and are knowledgeable in what they do, Cognito Hair is the right fit for you.
Maya P.
Maya P.
I have been going to Shareefa for 10 months now and she has transformed my hair from dark box dye red to a lovely golden caramel colour which is exactly what I wanted. I have never been more confident and happy with my hair! Shareefa is the only person I will trust with my hair now
Victoria H.
Victoria H.
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