Welcome to our warm and welcoming boutique hair salon located in Earlsfield at the heart of Wandsworth, London SW18. The salon is easy to get to from nearby Clapham, Southfields and Wimbledon.
Our stylists specialise in colour, precision cutting and the pioneering nanokeratin smoothing and straightening system. We work with all Afro, European and Asian hair types and have the technical ability to create the look you desire.
Think of our salon as your home from home. A calm and tranquil place to sit back, relax and enjoy the ultimate sustainable hair care experience. So come and join our family. We can’t wait to meet you!
nanokeratin system
The nanokeratin smoothing and straightening system is suitable for all hair types and uses completely natural and ecologically-certified ingredients infused with amino acids, collagen, silk and a series of hand-selected vitamins and essential oils.
Book a consultation and we’ll help you choose the most suitable smoothing system for your hair type.
OUR NANOKERATIN SERVICE
- nanoSmooth Pure Express
A soft smoothing for manageability, smoothness and control
- nanoSmooth Pure Complete Smoothing
The complete smoothing and straightening experience
- nanokeratin Refortify
Powerful smoothing and straightening for very curly and Afro Caribbean hair
Eco-Friendly
sustainable hairdressing
We believe hairdressing practices should be safe, environmentally friendly and sustainable. Cognito Hair is an ethically conscious, carbon neutral, certified sustainable salon. As a member of the Green Salon Collective we embrace waste, educate clients, and encourage others to adopt more sustainable practices. When you become our client, you’re making a pledge to be kinder to our planet.
Keune is a sustainable haircare brand whose values are closely aligned to our own. We’ve chosen Keune products for our salon as they’re organically certified, suitable for vegans and specially formulated to continuously improve the health of all hair types. Keune never test on animals and manufacture products in a carbon neutral factory. Their by-products can be safely disposed of down the drain. We’ll even refill or recycle your empty bottles at the salon!
Purchase your favourite products here
Keune So Pure Restore Mask
Keune So Pure Refillable Bottle 1000ml
Keune So Pure Refillable Bottle 400ml
Keune So Pure Polish Mask
Keune So Pure Bundle Restore Shampoo
Keune So Pure Bundle Restore Conditioner
Keune So Pure Bundle Polish Shampoo
Keune So Pure Bundle Polish Conditioner
Keune So Pure Bundle Cool Shampoo
Keune So Pure Bundle Cool Conditioner
Keune So Pure Restore Mask
Keune So Pure Refillable Bottle 1000ml
Keune So Pure Refillable Bottle 400ml
Keune So Pure Polish Mask
Keune So Pure Bundle Restore Shampoo
Keune So Pure Bundle Restore Conditioner
Keune So Pure Bundle Polish Shampoo
Keune So Pure Bundle Polish Conditioner
Keune So Pure Bundle Cool Shampoo
Keune So Pure Bundle Cool Conditioner
MEET OUR
stylists
We currently have two hair stylists based in our Earlsfield salon.
Shareefa Jennings
Shareefa is our Style Director with more than 25 years of hairdressing experience, from training at Vidal Sassoon in St Paul’s and Bayswater Academy to founding Cognito Hair. Her specialisms are Afro and European hair, cutting, colouring and the Nanokeratin Smoothing System. Her passion for education and continued professional development enables her to give highly informative services.
Anu Ikutiyinu
Anu, our skilled Graduate Stylist, has held a Level 3 qualification in hairdressing from Hammersmith College since June 2023. With nearly 5 years of experience, she has honed her skills in various areas. Her expertise in the Nanokeratin system, and applying treatments, tints, and toners is a testament to her commitment to excellence.
What our
Clients say
We believe reviews give you a real insight into how we look after all our clients, and here are just a few of the latest reviews:
I had the privilege of being styled by Shareefa, the lead hairstylist, and she is nothing short of amazing. Shareefa took the time to listen to what I wanted and provided expert advice based on my hair type and personal preferences. Her skill and expertise were evident throughout the entire process. She is not only incredibly talented but she also has a true passion for making her clients look and feel their best.
The results were fantastic and my hair has never looked healthier or more vibrant. I left the salon feeling rejuvenated and confident.
If you’re looking for a top-notch salon experience with exceptional service, Cognito is the place to go. I highly recommend Shareefa and will definitely be returning for future appointments!
The salon was very welcoming and clean and tidy. I won’t hesitate to come back!
She listened to what I said, and I got exactly what I had asked for and wanted.
I enjoyed the time at this Salon and I am happy to recommend it 😊!
I have been going to many salons for years to get keratin treatment. The nano keratin that Shareefa did was beyond my expectations! I love my hair I love this place. I would 10000% recommend the treatment and the Salon worth it. Also The salon is super clean 10/10 in cleanliness and service. The best ever salon I been too I’ll be coming again and again!
They talked me through everything and made me feel so comfortable.
Thank you I will definitely be back!!!
Thanks!
I was late due to a super busy day and she made me feel relaxed and calm by the time I went home. The salon is lovely and chilled, and doesn’t have that noisy sensory overload vibe lots of places do. Looking forward to going back for my colour. Thank you!
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